Instapage Waitlist Integration
Why use LaunchList with Instapage?
Instapage is a high-converting landing page platform, but it has no built-in referral system or viral waitlist mechanics. LaunchList drops into any Instapage page via its HTML widget and adds a full referral loop — no extra tools, no subscription.
What you get:
- Viral referral program — every signup gets a unique referral link that moves them up the waitlist
- Fraud detection — disposable email blocking, MX validation, and behavioral scoring on every submission
- Real-time leaderboard — drives competitive sharing directly on your landing page
- CSV export — download your full list any time
- Free plan — up to 100 submissions, no credit card required
Setup takes under 3 minutes using Instapage's HTML widget block.
Step 0 - Get form key
To integrate the embed widget on the Instapage website, first, you need a LaunchList form key which you can get from the integration page.

Embed Form
Step 1 - Add a widget script into <footer> section
- Go to your Site Editor
- Click Javascript on the right sidebar and then select Footer element
- Paste the below script into the Code text area and click Save to save
<script src="https://getlaunchlist.com/js/widget.js"></script>

Step 2 - Add the form code into Instapage HTML block
- Go to your Site Editor
- Click <> icon to add a HTML element in your page
- Click Edit and paste the below code into it
- Make sure you have replaced the FORM_KEY with your key from Step 0
<div class="launchlist-widget" data-key-id="FORM_KEY" data-height="180px"></div>

Once saved, you'll see the waitlist widget on your Instapage live site. Please note that you'll have to preview or update the live site to view the embed widget.